CUCORC Seminar Series
“Positioning and Othering in Social Media Discourse”, by Shomaila Sadaf (University of Jyväskylä)
The lecture is based on Shomaila Sadaf’s doctoral research that examines how users construct identities and relationships through positioning and othering in social media discourse, with a particular focus on interactions in YouTube comment sections. Drawing on positioning theory, the research analyzes how individuals locate themselves and others with the moral and social frameworks during online discussions.
Shomaila Sadaf is a Doctoral Researcher at the Department of language and communication studies, University of Jyväskylä, Finland. Her research areas focus on social interactions online and use of language and other discourses in social media platforms. She is also interested in studying hate speech in social media, intercultural communication, and communication patterns in mainstream media.