Journal Article
Doing Good or Looking Good? Multinational Corporations’ Social Media Discourses on Forcibly Displaced People
This study examines how five leading multinational corporations (Google, McKinsey & Company, Airbnb, Starbucks and IKEA) represent forcibly displaced people in their Twitter and YouTube communication (2015–2022). Using Multimodal Critical Discourse Analysis, the authors examined their YouTube videos, tweets and embedded organic content.